Question

----------- are relatively homogeneous, smaller submarkets (groups) existing inside much larger and more heterogeneous markets.

a. Target markets
b. Market targets
c. Market segments
d. Markets
e. Subcultures

Answer 1

(C) Market segments

Step-by-step explanation:

Market is a people, a place and an economic entity. It's a group of people buying and selling and having each other's needs and wants met in a particular geographical location.

Now, market segments are groups made based on similar interests in an otherwise homogenous market within the whole heterogeneous market.