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The era in marketing history characterized by the notion that the consumer is king is known as the ________ era.
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The era in marketing history characterized by the notion that the consumer is king is known as the ________ era.

User Sighol
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Answer:

The Selling Era

Kotler refers to this as businesses "selling what they make, rather than making what the market wants to buy." ... Selling-era tactics can be risky for companies, as the hard sell can turn off consumers, perhaps even push them into the arms of a competitor.

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User Antony Thompson
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