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Why do you think companies have a sustainable competitive advantage?
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5 votes
5 votes
Why do you think companies have a sustainable competitive advantage?

User Jstim
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1 Answer

23 votes
23 votes

Answer:

Sustainable competitive advantage is the key to business success. It is the force that enables a business to have greater focus, more sales, better profit margins, and higher customer and staff retention than competitors.

Step-by-step explanation:

A great example of a sustainable competitive advantage based on human emotions is Coca-Colabranding. Coca-Cola is successfully positioning its products as happy, meaning that they bring joy, harmony, etc. When you try to serve everyone, you serve no one.

User Nitu Bansal
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