Question

Jamie is considering leaving her current job, which pays $75,000 per year, to start a new company that develops applications for smartphones. Based on market research, she can sell about 50,000 units during the first year at a price of $4 per unit. With annual overhead costs and operating expenses amounting to $145,000. Jamie expects a profit margin of 20 percent. This margin is 5 percent larger than that of her largest competitor, Apps, Inc.

Suppose that Jamie’s estimated selling price is lower than originally projected during the first year. How much revenue would she need in order to earn:

Positive accounting profits?

Positive economic profits

Answer 1

Accounting costs = $145,000 (annual overhead costs and operating expenses)

Implicit cost = $75,000 (Value of Salary Given Up)

Opportunity cost = $220,000 (Accounting Costs + Implicit Costs)

Revenue needed to earn positive accounting profits = at least $145,000 (more than accounting costs)

Revenue needed to earn positive economic profits = at least $220,000 (more than opportunity cost)Step-by-step explanation: