Question

Do you think it's ethical for tech companies to use someone's personality type, browsing habits, and online behavior to personalize their experience?

Answer 1

Yes. As long as they tell you about it and give you the option to opt out.

Step-by-step explanation:

With the user's consent, it is fine. If the user does not know about it or says no and the company continues then it becomes unethical as it is a breach of trust and a violation of that user's privacy.