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Alain is a sales representative for an established awnings manufacturer. Business is good, but he is concerned that the company has spent little on new product development and has not created a new product
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Alain is a sales representative for an established awnings manufacturer. Business is good, but he is concerned that the company has spent little on new product development and has not created a new product in over five years. Without new products, Alain can market his current products only to his current customers or Multiple Choice diversify. intensify his prototyping. expand his early adopter market segment. market the same products to similar customers.

User Sean Thayne
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Answer:

market the same products to similar customers

Step-by-step explanation:

In simple words, the only choice that Alain have in the given case is to market the same product to similar customers. Diversifying and prototyping are beyond control of a salesman like Alain. Also, if there is no new product in the market there will be no chance that one can target a new market segment. Thus, we can conclude that the correct option is last statement.

User Thistleknot
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