Question

A pollster obtains a list of all the residential addresses in a certain town, and uses a computer random number generator to choose 150 of them. The pollster visits each of the 150 households and interviews all the adults in each of the household about their television viewing habits. What kind of sampling is this

Answer 1

Cluster sampling.

Explanation:

Samples may be classified as:

Convenient: Sample drawn from a conveniently available pool.

Random: Basically, put all the options into a hat and drawn some of them.

Systematic: Every kth element is taken. For example, you want to survey something on the street, you interview every 5th person, for example.

Cluster: Divides population into groups, called clusters, and each element in the cluster is surveyed.

Stratified: Also divides the population into groups. However, then only some elements of the group are surveyed.

In this question:

People divided into groups, by households.

Each member of the households(group) is surveyed, so cluster sampling.