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What is a representative sample, and why is it important?
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May 12, 2022
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What is a representative sample, and why is it important?
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Stephen Blum
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A representative sample allows researchers to abstract the collected information to a larger population. Most market research and psychological studies are unsuitable in terms of time, money, and resources to collect data on everyone.
Marco Minerva
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May 16, 2022
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