Question

Kevin, the General Manager at KlockWorks Inc., wants to assess the true worth of his company. Kevin wants to know the amount of profits accrued by the company, its strengths and weaknesses, and how far ahead is the company compared to its rivals. In order to conduct the research, he does an online search, studies the annual reports, the audits, and pays a visit to a local library. Which of the following types of data gathering techniques for company diamond analysis is being illustrated in the scenario?

A. Observation
B. Interviews
C. Archival data
D. Focus groups

Answer 1

Answer: C. Archival data

Step-by-step explanation:

Archival data is a lot like secondary data in that it has already been compiled and researched and is now being used by a third party to the research that brought about the archival data in the first place.

The third party in this scenario is Kevin. The information he finds doing the online searches, the annual report searches, the audits and the libraries had already been found for another purpose and then were archived. Kevin then accesses this information and in so doing is using archival data.