Question

Shampoo manufacturers understand that consumers have different needs when it comes to what type of shampoo they use, such as for curly hair, two-in-one ease of use, or color protection. Knowing that, shampoo manufacturers have divided the market based on these various needs and developed shampoos to accommodate each group. By doing so, these shampoo manufacturers are involved in

Answer 1

market segmentation

Step-by-step explanation:

Market

People or an organization with needs or wants and the ability and willingness to buy.

Market Segment

A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.

Market Segmentation

The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups.