Question

The marketing team for Lots-o-Chocolate wants to understand the effectiveness of the different components of its digital marketing campaign and put more resources toward its three top-performing sites for ads. How can the marketing team use marketing metrics and marketing control to achieve their objective

Answer 1

The top 3 campaigns ( sites for ads ) with the highest values of the metrics mentioned below should be picked that way the team will achieve their objective.

Step-by-step explanation:

For a marketing team To understand the effectiveness of the different components of its campaigns there are certain factors/metrics they should consider/lookout for in each of the various components and they are

i) conversation rate of the various components of the marketing campaigns

ii) Number of clicks/site visits from the various components

iii) Reach of each component to potential customers or returning customers.

When these metrics are checked the, The top 3 campaigns ( sites for ads ) with the highest values of the metrics should be picked.