Question

In 2007, Gillette saw an opportunity to capture the market of 500 million Indians who used double edge razors with no protection between the blade and the skin. Gillette sought to make an inexpensive and safe disposable razor. Their first product, The Vector failed because it always clogs. What do you think went wrong

Answer 1

Gillette in India

The failure of the Vector was caused by the fact that Indian men have longer and thicker hair, which the lack of earlier research in the targeted demographic segment did not discover.

Step-by-step explanation:

Since Indian men have longer and thicker hair than the local consumers of Gillette's razor products in America, an earlier research would have uncovered the fact. Thereafter, the discovery would have been incorporated into the design and production of Vector for the Indian market. No wonder, with its Mach 3 Turbo razor, Gillette overcame its initial inertia and handicap and made a success of the razor business in India.