Question

Many service companies collect data via a follow-up survey of their customers. For example, to ascertain customer sentiment, Delta Air Lines sends an e-mail to customers immediately following a flight. Among other questions, Delta asks:

How likely are you to recommend Delta Air Lines to others?
The possible responses are:

1. Definitely will
2. Probably Will
3. May or May Not
4. Probably Will Not
5. Definitely Will Not

Required:
a. Are the data collected by Delta in this example quantitative or categorical?
b. What measurement scale is used?

Answer 1

The answer is "Categorical and Ordinal scale"

Explanation:

Categorical factors affect data types that can be grouped. This analysis is the examination of data in which the answer variables are grouped in a series of reciprocal classifications, like the age group or even the unordered groups of eye colors.

An ordinal chart is a form of the category with such a specific order or scale. It is the 2nd assessment level that provides the ordering and order of data, without really measure the extent of variability. The first of the four measuring scales is the ordinal scale of listening.