Question

Describe the Pepsi/Soviet counter trade agreement established in 1973 as presented in the video case. Why was this agreement considered to be historic?

Answer 1

The theory as per the given scenario is summarized throughout the explanation segment below.

Step-by-step explanation:

• Whenever PepsiCo first launched a commercial on Pepsi Cola, approximately increased amounts throughout Russian liquor had been requested to have been recognized somewhat as a commodity of a sale of the Pepsi Cola authorization.
• Everything always started opening up an enormous US marketing strategy to SVDs as well as established the principal establishment but mostly dealerships for a US buyer's product throughout the Soviets.