Question

The scenario below should be used for the following two questions. Your company, Johnson Farm Products, has decided to expand its traditional business serving farm owners in order to include home gardeners in its customer base. This change is not met with enthusiasm by the sales personnel who have had good long-term relationships with area farmers. You know that the change will be difficult to implement if you cannot overcome the resistance of the sales personnel and obtain their cooperation. You have brought in the local extension agent to explain demographics and the changing nature of the area in which you live. The method for overcoming resistance that you have chosen is ________. Group of answer choices

Answer 1

Education and communication

Step-by-step explanation:

Education and Communication is the method to be used. Communicating the reasons behind a change can reduce employee resistance on two levels.

First, it prevents misinformation and poor communication: If employees receive the full facts and clear up misunderstandings, resistance should subside.

Second, communication can help portray the need for change by packaging it properly.