the pressure exerted by a liquid on an object increases as we go more deep into the liquid and this pressure is called as hydro static pressure . if we consider a part of the static fluid then all the horizontal forces will cancel out while the vertical forces will add vectorilly and due to which a pressure difference is created . so as we go more deep the pressure increase .
Now pressure is a scalar so it does not depend on direction but when two objects are on the same level with respect to a reference level then the pressure exerted on them by fluid is always the same . hope this helps