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A flower shop acquired 80 new customers last year. Costs in the marketing and sales areas were the following:

Marketing Costs = $1,200
Sales Costs = $9,000
Salaries = $87,000
What was the Customer Acquisition Cost?

1 Answer

5 votes

Answer:

$1,215 per customer

Step-by-step explanation:

Add all costs:

Marketing Costs = $1,200

Sales Costs = $9,000

Salaries = $87,000

Total = $97,200

$97,200 divided by 80 new customers = $1,215 per customer

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