Question

Which of the following considerations might guide your decision regarding whether to copy Starbucks or sell coffee in a completely different way? Differentiation with respect to style and quality is impossible in a market this saturated—consumers will not be able to discern a significant difference between your coffee and your competitors' coffee. Regardless of whether you try to replicate Starbucks' style, it is necessary to differentiate with respect to quality and location. Differentiation with respect to quality is necessary to gain market power, but the additional cost of doing so in the premium coffee market will exceed

Answer 1

Regardless of whether you try to replicate Starbucks' style, it is necessary to differentiate with respect to quality and location.

Step-by-step explanation:

The quality and location of the product of a business are two important measures that can be used to differentiate the entity's product, especially in a saturated marketplace. Quality is always unique to the individuals involved. While some elements of quality can be duplicated, intrinsically, quality cannot be completely copied. The location of a business ensures a successful differentiation strategy.