Question

Rosalita's and Antonio's are Mexican restaurant chains. Each restaurant offers similar items on their menus. However, Antonio's restaurants are positioned in the market as elegant establishments with high prices. Rosalita's, on the other hand, are located in middle-class neighborhoods, with a casual atmosphere that welcomes families with young children. The prices at Rosalita's are in the moderate range. When evaluating the marketing strategies used by these restaurants, we can conclude that

Answer 1

We can conclude that they implement the product and service differentiation strategy.

Step-by-step explanation:

The product and service differentiation strategy is a marketing strategy that consists of increasing consumer perception and satisfaction through products and services that are different from the competition, whether through design, added benefits, etc. Differentiation helps a company to become more competitive in a homogeneous market and increases brand value and consumer loyalty.