Question

Recently, the management of Carrefour reviewed its situation under conditions of stagnant growth and increasing competition from international rivals like Wal-Mart, Tesco, etc. A team of consultants has been hired to evaluate the retail giant’s performance. As one of case team members, what metrics would you use to evaluate Carrefour’s performance?

Answer 1

Market Dominance.

Step-by-step explanation:

I believe that the best metric to evaluate in such a situation would be Market Dominance. In other words, the percentage of dominance that Carrefour has in its own market, in comparison to the rest of the competition such as Wal-Mart and Tesco. This would allow management to see if they have lost, maintained, or gained market dominance in this period of time which will in term give them an idea of their performance within the market and whether or not they should be worried about the competition.