156k views
4 votes
Beth wants to buy Christmas lights to decorate her new home. At various stores, Beth found lights priced from $6.99 a strand to $25.99 a strand. Beth bought almost $200 worth of the cheapest lights so that she could have as many lights on her house as possible. For Beth, Christmas lights are a(n) _____.

User Fogh
by
4.4k points

1 Answer

7 votes

Answer:

Christmas lights are price based shopping products

Explanation:

From the question we understand that, Beth bought as many cheapest lights as possible. This means that she places value over quantity than quality.

The above is an illustration of price based shopping products where customers (in this case, Beth) see all products (in this case, Christmas lights) as similar products, irrespective of their different qualities (after all, they all light Christmas trees).

Because of this, the customer will opt for least expensive items, leaving the more expensive items.

User Tyler Sebastian
by
4.4k points