A cowboy hat manufacturer was interested in knowing how to price his or her work based on data rather than "gut feelings." He or she found that pricing concepts involve a language of special terms. Fill in the blanks with the word or phrase from the drop-down list that is among these special terms and would best complete each sentence. Words may be used more than once.
_____ refers to the portion of sales revenue left over after paying the product costs of cowboy hats. Target ____ are often based on norms in the hat industry. Cost-based pricing for cowboy hats uses the_____ plus a target _____ to calculate the sales price. Other term for margin is _______.
- margin
- markup percentages
- product costs/ markup precentage