Question

Central Park Inc. is a company that sells women's clothing. It recently shut down its physical store and is operating as an app-based store now. The app allows users to access the store's products anytime and anywhere using their cell phones, and it also has features that allow users to compare the prices of similar products across different online stores. This scenario exemplifies _______. a. dual distribution b. a drop and shop program c. M commerce d. multichannel marketing

Answer 1

c. M commerce

Step-by-step explanation:

Since in the given situation it is mentioned that it recently shut down its physical store and operate now on app-based. In this the user could access at any time and anywhere via cell phones also it give the benefit to compare the prices

So this represent the m-commerce means mobile commerce. Users can operate it any time at anywhere without any use of laptop or desktop.