Question

Which of the following is true of a global product structure?

a. It provides a fairly straightforward way to effectively manage a variety of businesses and products around the world.
b. It provides a way to achieve vertical and horizontal coordination simultaneously along two dimensions.
c. It works best when pressure for decision making balances the interests of both product standardization and geographic localization.
d. It enables a global firm to achieve aspects of both global uniformity and local diversification and responsiveness.

Answer 1

a. It provides a fairly straightforward way to effectively manage a variety of businesses and products around the world

Step-by-step explanation:

A global product structure is one that involves a single production and marketing strategy globally in all locations where a business operates.

There is limited product scope and practices such as advertisements are the same in all locations.

As such the management of this type of product structure is straightforward because the same strategy is used consistently.

There is no need to tailor products and services to the local environment a business exists.