Political communication is important, because it helps politcal parties and people in genral express how they feel and their opinions. Citizens who consider multiple points of views can see the many opinions of every party. Having multiple views, especially in polotics, can help shape one's opinion. Being a citizen in a country where polotics and news are spread around helps inform and tell the citizen the different views of each party. This is especially important when it comes to voting. Hope this helps