Question

When expanding into a foreign country with a different culture, you should use Hofstede's dimensions of culture to build marketing campaigns _________ consistent with underlying cultural values in a country ____________ with low individualism symbolism when confronted with a time-oriented culture _____________ that use uncertainty avoidance to reduce power distance _____________ with significant power distance __________ with more consistent time orientation.

Answer 1

Consistent with underlying cultural values in a country.

Step-by-step explanation:

Hofstede's dimensions of culture is a theory based on cross culture communication. There are six dimensions:

1. Power distance index

2. Individualism versus collectivism

3. Masculinity versus femininity

4. Uncertainty avoidance Index

5. Long term versus short term orientation

6. Indulgence versus restraint.