Question

Karen and Anika, the owners of a new personal assistant firm called Assist You 2, are interested in offering their services in a community filled with other start-up firms and local shops. Now that they have completed the segmentation and targeting processes, to ensure that they are best positioning their service within this community, they must next Multiple Choice evaluate feedback from their customers. identify their target market. understand the position of their competitors. identify their market segment.

Answer 1

understand the position of their competitors.

Step-by-step explanation:

For a business to strive in an environment where competitors are also operating it is very important to have a good understanding of position of competitors in the market place.

In the given scenario there are other other start-up firms and local shops operating in the same community.

The business has completed the segmentation and targeting processes, to ensure that they are best positioning their service within this community.

Next they will have to understand the competition's aims, strategies, and strengths in order to adequately counteract them.