Answer: C. Is likely to apply rational criteria to the purchase decision.
Step-by-step explanation:
We should note that when making purchasing decisions for his company, Samuel is likely to apply rational criteria to the purchase decision.
Since he makes purchasing decisions, there'll be some times that he'll have to make logical decisions that he believes will be beneficial to the company.
Rational behavior has to do with the fact that individuals make decisions that results in the highest satisfaction or benefit.