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Explain the role of secondary data in gaining customer insights ​
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5 votes
Explain the role of secondary data in gaining customer insights
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User Peter Knego
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11 votes
Secondary data is information that already exists for another purpose. Researchers get the data by the company's internal database. They are also able to get the information by other resources. One potential problem that may occur is not all information they need are easily obtainable.
User Rahul Chaudhari
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