Answer:
Appeal to logic
Step-by-step explanation:
Appeal to logic is a type of argument that relies on presentation of facts to convince a target audience.
Logical appeal is made up of claim, evidence, and warrant.
In the given scenario the author claims the video game industry is a business that makes billions of dollars every year.
The evidence he presents is that a a large part of that money comes from M-rated games. For example Halo 3, one of those M-rated games, sold $170 million on its first day of release.