Oftentimes commercials/infomercials use very generalized statements to sell their products. “DO YOU SUFFER FROM EXCRUCIATING BACK PAIN?!” That statement catches attention.
“BACKRELIEF2000 instantly relieves any pain you may feel” that is the claim.
“Get back to your life and feel better than before!” This is the reason you need it.
“7 out of 10 chiropractors recommended BACKRELIEF2000!” This is the validity