Question

Lisa Campos was interested in buying a coffee pot to use at college and a cassette player for her sister's birthday present. At the local discount store, she compared prices on coffee pots and chose the cheapest. She read the product information on each cassette player and finally chose one with stereo headphones and a rechargeable battery. For Lisa, the coffee pot was a. a convenience product, but the cassette player was a specialty product b. a heterogeneous shopping product, but the cassette player was a staple c. an impulse product, but the cassette player was a convenience product d. a specialty product, but the cassette player was a heterogeneous shopping product e. a homogeneous shopping product, but the cassette player was a heterogeneous shopping product

Answer 1

e. a homogeneous shopping product, but the cassette player was a heterogeneous shopping product.

Step-by-step explanation:

Price can be defined as the amount of money that is required to be paid by a buyer (customer) to a seller (producer) in order to acquire goods and services.

In sales and marketing, pricing of products is considered to be an essential element of a business firm's marketing mix because place, promotion and product largely depends on it.

At the local discount store, Lisa compared prices on coffee pots and chose the cheapest. She read the product information on each cassette player and finally chose one with stereo headphones and a rechargeable battery. For Lisa, the coffee pot was a homogeneous shopping product, but the cassette player was a heterogeneous shopping product.

Homogeneous shopping products can be defined as products that have similar level of quality but with differing attributes such as brand image, price or production style.

On the other hand, heterogeneous shopping products can be defined as products that have different level of quality and their price is less important to consumers.