Food companies try many different strategies to appeal to kids. When they have a product that has been
available for years, they may change it to get new attention. They may change the flavor of the food or the design
of the package. One company created a mystery about their changes to a popular breakfast cereal. They invited
kids to find out which employee had changed the shape of the cereal, Advertisements featured a group of Kids
looking for the guilty person, Kids, eager to solve the mystery, could go to the company's Web site to follow clues,
The company used
advertising
A
continuous
B
creative
С
mature
D
humane