Question

Flash City Inc. manufactures small flash drives and is considering raising the price by 75 cents a unit for the coming year. With a 75-cent price increase, demand is expected to fall by 7,000 units. Current Projected Demand 78,000 units 71,000 units Selling price $9.00 $9.75 Incremental cost per unit $6.80 $6.80 Would you recommend the 75-cent price increase

Answer 1

Yes, reason been that operating profits increase

Step-by-step explanation:

Calculation to determine whether

Incremental analysis you would recommend the 75-cent price

Current Projected

Incremental revenue $702,000 $692,250

(78,000 units*$9.00=$702,000)

(71,000*$9.75=$692,250)

Incremental cost -$537,200 -$482,800

(78,000 units*$6.80=$537,200)

(71,000*$6.80=$482,800)

Incremental Profit (loss) $164,800 $209,450

($702,000-537,200)

($692,250-$482,800)

Profit increase by($209,450 -$164,800)

Profit increase by= $44,650

Based on the above calculation I would recommend the 75-cent price increase reason been that operating profits increase.