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What is the role of the advertising industry in marketing to children? In what ways does the advertising around you impact your own food decisions?

User Shayan
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1 Answer

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19 votes

Answer:

Step-by-step explanation:

The heavy marketing directed towards youth, especially young children, appears to be driven largely by the desire to develop and build brand awareness/recognition, brand preference and brand loyalty. Marketers believe that brand preference begins before purchase behavior does.

User Adc
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