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A large financial institution is losing market share to savvy upstart companies, and it has asked its top marketing executive to identify the main reasons for their sliding performance. Using textbook
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31 votes
31 votes
A large financial institution is losing market share to savvy upstart companies, and it has asked its top marketing executive to identify the main reasons for their sliding performance. Using textbook concepts, describe three barriers that might cause the marketing executive to poorly identify the problem(s), and include an illustrative example for each barrier.

User Buran
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11 votes
11 votes

Answer:

Problems that could be discussed are

1)Stakeholder framing:

2)Perceptual defense

3)Decisive leadership:

4) mental model

Step-by-step explanation:

User Avo
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