Question

When a person uses his or her own culture as a standard to evaluate another group or individual, this is called

Answer 1

ethnocentrism

Step-by-step explanation:

Such attitudes are an example of ethnocentrism or evaluating and judging another culture based on how it compares to one's own cultural norms. Ethnocentrism, as sociologist William Graham Sumner (1906) described the term, involves a belief or attitude that one's own culture is better than all others.