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When using a(n) ________, the respondent is typically asked to rate a brand, store, or some other object in terms of bipolar adjectives, such as cold and warm.
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When using a(n) ________, the respondent is typically asked to rate a brand, store, or some other object in terms of bipolar adjectives, such as cold and warm.

User Muhammad Usman
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Answer:

I believe the answer is semantic differential, though I apologize if I'm incorrect

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User Roy Nieterau
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