Hello!
Notice that the parellelogram E'F'G'H' is a dilatation of the parallelogram EFGH.
To obtain the scale factor, we can select two corresponding sides and divide the biggest by the smallest. Look:

Notice that F'G' has 4 units in diagonal, while FG has 1 unit in diagonal. So:

The scale factor is 4.
Center of Dilatation:
Note that we have only one point common to both parallelograms.

So, its coordinates are the center of dilatation (-5, -8).