Answer:
Gated content lets you capture more email addresses, increasing your number of leads. In some cases, gating content can also increase the quality of your leads. Capturing readers' email addresses give you more opportunities to give them what they want.
Explanation: You should consider gating a piece of content only if your brand awareness efforts are already going well, you're getting the traffic volumes you want, your landing pages and sales material are excellent, and your business's primary need is to convert more incoming traffic into leads.