Given:
A graph showing price of sending pictures messages using the service of a phone company.
To find:
The constant of proportionality.
Solution:
If the equation of the graph has the form y = kx, then k is the proportionality constant.
It is known that the equation of the line passing through two points (x1, y1) and (x2, y2) is given by:

Here, the graph passes through (2, 44) and (4, 88). So, the equation of the graph is:

Here, the equation of the line is y = 22x.
Thus, the constant of proportionality is 22.