Answer:
Step-by-step explanation:
To remain competitive in providing premium healthcare services amid increasing competition, pharmacies must recognize and respond to certain changes likely to influence their market. Look for the following key trends that will define the market over the coming year and beyond.
These trends are classified as consumer-related and industry trends and are not new. They have emerged over a long period and will continue for the foreseeable future.
Consumer-related trends:
Rising expectations
Ageing population
Increase in chronic diseases
Consumerization-Consumers increasingly want to be involved in making decisions about their healthcare.
what u should do:
Engage and empower consumers. Educate them, provide information, coach them, and give patients choices and control.
Adoption/use of technology-Consumers of all ages increasingly uses technology in their daily lives.
Industry trends:
Reimbursement/margins
Consolidation
Preferred networks
Speciality drugs
Labour market
Staying competitive in today’s market requires understanding the major trends shaping the industry. Understanding these trends then means developing clinical, financial and marketing strategies to stay ahead of the curve and to differentiate your pharmacy.
adding
environmental trends
the pharmaceutical industry has begun to notice the detrimental impact pharma products have on the environment on a global scale.
- Pharmaceutical products enter the environment at various stages of their life cycle, particularly during the production phase. One of the main threats is that discharging antibiotics into the environment can promote the natural development of antibiotic-resistant pathogens that are harder to treat.
- pharma pollution more directly and seriously affects those living near production plants whose water and food sources are contaminated with waste pharma products.
- The pollution of pharma products into the environment also adversely affects animals, particularly fish living in contaminated water. For example, a report published in the science journal Nature in 2009 noted that ‘many of Europe’s rivers are home to male fish that are ‘intersex’ and so display female sexual characteristics, including female reproductive anatomy. Some males also produce vitellogenin, a protein normally found in eggs that can be induced in males by hormone exposure’.
social trends
- There is an immediate need for pharmaceutical companies to regard the social environment as the key strategic issue in long-range planning due to the pervasiveness of social influence. Through perceptions of need, society can influence resource allocation and exercise public control over most facets of innovation, production, distribution and marketing of drugs and the funds available by controlling prices and profits. Unfortunately, a recent attitude study on the future of the multinational pharmaceutical industry indicates that a low level of impact is accorded to the Social Environment.
- The Social Environment of the future can only be evaluated successfully by utilizing effective social forecasting techniques.
- Unless the Social Environment is regarded as the central strategy issue and effective social forecasting techniques are adopted there is a very real danger that a socially and economically valuable industry will be progressively less able to meet its commitment to contribute effectively to the future well-being of society.