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The positioning strategy can help convey the firm’s or the product’s ________blank, which communicates the customer benefits to be received from a product or service and thereby provides reasons for wanting
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The positioning strategy can help convey the firm’s or the product’s ________blank, which communicates the customer benefits to be received from a product or service and thereby provides reasons for wanting to purchase it.

User Clumpter
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If I'm not mistaken the answer is "Value proposition"

User Charelle
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