57,025 views
11 votes
11 votes
3 situations that give friction a “bad reputation”​

User Shikiryu
by
2.7k points

1 Answer

11 votes
11 votes

Friction raises negative thoughts in most designer’s minds. When you ask designers about friction, most of them will tell you that friction damages a UX because it slows down interactions, reduces conversions, and impedes progress. Today frictionless design is the new business goal. Designers seem to be obsessed with the idea of going from A to B in the fastest, smoothest and most efficient way. A good example is the popular Amazon physical dash button, that allows users to order a refill of a specific product in just one click.

User Maghis
by
2.7k points