Answer: D, Figurative language
Explanation: The connotation is illustrated as the implied or implicit meaning of the particular words or phrases that is required to be inferred by the reader. Such meanings are contrary to the literal(denotative) meaning of the word as it is suggested or indicated by the author.
As per the question, a positive or negative connotation is common in 'figurative language' as it is primarily inclined towards imposing the reader to visualize or imagine the idea which is implied by the author through a specific language(including figurative devices) and which he/she intends to convey or relate indirectly. Thus, option D is the correct answer.