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A shopper sees two brands of spaghetti sauce. One is store brand, and the other is a well-known national brand. Even though the two sauces taste extremely similar, the shopper believes the national brand
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12 votes
12 votes
A shopper sees two brands of spaghetti sauce. One is store brand, and the other is a well-known national brand. Even though the two sauces taste extremely similar, the shopper believes the national brand is more valuable. Based on money’s function as a measure of value, which brand would the shopper be willing to pay more for? Why?

User Dum Potato
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1 Answer

18 votes
18 votes

Answer:

The shopper would being willing to pay more for the brand name sauces particularly because of the brand name. If the shopper knows that the brand is trustworthy and well known the chances of them buying it, despite the price, rises.

Step-by-step explanation:

Hi there! I hope this helps! Good luck! :)

User Andy Robertson
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