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40 votes
In your own opinion why do you think mascots are commonly used in advertising?

User Ananta Chandra Das
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1 Answer

6 votes
6 votes

Answer:

They can be based on people, anthropomorphic animals, or personified objects, as long as they represent your brand and resonate with your audience. The primary purpose of a mascot is to help build and strengthen brand identity. It's also a good way to reinforce top-of-mind awareness.

User SomeDudeSomewhere
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