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The means of getting the product into the customer's hands-where they shop is which element of the Marketing Mix? A) Product B) Place C) price D) Promotion
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4 votes
The means of getting the product into the customer's hands-where they

shop is which element of the Marketing Mix?
A) Product
B) Place
C) price
D) Promotion

User Slao
by
4.1k points

1 Answer

4 votes
I believe the answer is place because depending on the place the shopper is they will come across different products and placement will lead them to new products
User Kevin Sun
by
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