Question

Timken hates the taste of grapefruit juice. However, his mom continues to serve it at breakfast each morning. After drinking it many times, Timken comes to prefer grapefruit juice over orange juice. What psychological phenomenon explains Timken's acquired taste for grapefruit juice?

A) similarity

B) familiarity

C) reinforcement

D) cultural cues

E) mere exposure effect

Answer 1

According to the mere exposure effect the more we are exposed to something the more we like it. In this example, Timken's repeated exposure to grapefruit juice contributed to Timken's acquired taste and later liking of the beverage.