145k views
4 votes
Click the link below to watch the campaign commercial, titled “Arkansas 2,” from President George H. W. Bush’s 1992 reelection campaign.

Arkansas 2 What primary motivating pressure (emotions, social pressures, or self-preservation) does the ad’s creator use in this commercial? What elements are incorporated to support this motivation?

1 Answer

6 votes

Answer:

Ads that appeal to consumers' emotions tend to be more successful than those that don't. Advertisers can increase the likelihood that their target audience will remember and act on their message by appealing to their emotions. Indeed, the difference between a consumer buying a certain product or service and a consumer revolting against an advertisement lies in the ad's ability to successfully appeal to their emotions.

Step-by-step explanation:

This is my opinion only so please feel free to alter as you see fit.

User RenegadeMind
by
3.6k points